PERFORMANCE METRICS

Every shilling.
Accounted for.

Elevana's performance metrics give you an honest view of reach, engagement, conversions, ROI, and trend data, so you always know what's working, what's leaking, and why.

Performance Da

MetricThis MonthLast MonthChange
YOUR DASHBOARD

One dashboard. Every metric that matters.

Every client receives a structured dashboard covering every channel, campaign, and KPI, with leak flags and the estimated monthly cost of every gap. No spreadsheet noise. Clear numbers. Clear fixes.

Performance Dashboard: May 2026

MetricThis MonthLast MonthChange
Reach42.3K36.1K↑ +17%
Engagement Rate56%48%↑ +8 pts
Leads Generated165120↑ +37%
Cost Per LeadTZS 4,242TZS 5,833↓ -27%
Ad ROAS3.2×2.8×↑ +14%
Google Ranking (keyword 1)#4#7↑ +3
PILLARS

Three pillars of accountable performance

Reach & Audience Growth

Audience growth without lead correlation is a leak. We track expansion platform by platform with enquiry attribution on every trend.

  • · Follower trend vs lead volume
  • · Reach per post with CPL context
  • · Story and profile visit conversion paths

Engagement & Content Performance

High engagement that does not convert is wasted attention. We identify which content drives action, and flag posts that only burn reach.

  • · Engagement rate by post with lead flag
  • · Comment and save rates tied to enquiries
  • · Content leak report monthly

Leads & Revenue Attribution

The only metrics that close gaps: which source generated each lead, at what cost, and which campaigns deserve more budget.

  • · Leads by source with monthly cost
  • · CPL and ROAS by channel and campaign
  • · Conversion rate with revenue tie-back
TREND ANALYSIS

See where you're going, not just where you are

See where you're going, and what's leaking

Snapshots hide seasonal leaks. Elevana plots rolling 6-month windows so you see growth shape, anomaly warnings, and the estimated monthly cost of every underperforming channel.

  • 6-month rolling trends for all revenue KPIs
  • Anomaly flagging: normal dip vs warning signal with recommended fix
  • Seasonality mapping to plan spend before peaks, not after

Engagement Trend

56%

engagement rate

↑ +8 pts
Week 1
48%
Week 2
52%
Week 3
56%
ROI ANALYSIS

Every shilling accounted for

We track return on every activity, so you know which channels earn their cost and which are leaking. ROI analysis connects spend directly to revenue, with a monthly cost assigned to every underperforming gap.

3.2×

Average traceable ROAS across Elevana clients

60%+

Average CPL reduction after first 90 days of system fixes

37%

Average month-on-month attributed lead increase

5 days

Time from system launch to first attributable performance data

Stop guessing why your business isn't making more money

We identify the exact system gaps slowing your revenue down, estimate what they are costing you in TZS each month, and show you what needs to be fixed to restore predictable growth

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