Reach
Who saw your content, with cost per thousand and lead correlation
All platforms
CAMPAIGN INSIGHTKnow What's Working.
Know What's Working.
Fix What Isn't.
You have data everywhere but no single view of what is leaking. Elevana tracks every KPI across every channel, and turns performance into decisions that close revenue gaps month after month.
KPI Growth Tracking
24%
↑ +8 pointsWHAT WE MEASURE
Every number tied to revenue
If a metric cannot connect to a lead, sale, or cost saved, we do not treat it as success.
Impressions
Total displays, flagged when reach grows but leads do not
All platforms
Engagement rate
Interactions vs reach, with conversion context so vanity metrics do not win
Social
Follower growth
Net new followers tied to enquiry volume, not follower count alone
Social
Click-through rate (CTR)
% of ad viewers who clicked, the first step to attribution
Ads
Cost per lead (CPL)
Ad spend divided by attributed leads, the number that matters
Ads
Return on ad spend (ROAS)
Revenue per shilling of ad spend, traceable to source
Ads
Organic search ranking
Position for terms that drive enquiries, not vanity keywords
SEO
Conversion rate
% of visitors who take revenue action on website and ads
Website + Ads
METRICS
Attribution over activity
Track growth trends across every channel
A single-month snapshot hides leaks. Elevana plots KPI performance over time so you see trajectory, and assign a cost when a channel underperforms for three months straight.
- ✓Month-over-month comparison for every tracked metric
- ✓Rolling 6-month trend view with leak flags on declining channels
Growth Trend: Last 6 Months
24%
KPI growth
↑ +8 pointsCampaign-level attribution, not account averages
Account-level reporting hides which post, ad, or campaign actually drove revenue. We report at campaign level so you cut what leaks and scale what converts.
- ✓Post-by-post breakdown: above-average vs leaking content
- ✓Campaign attribution: which asset generated each enquiry
Campaign Breakdown
- Top post this month
- reach 4.2K
- Best ad campaign
- CPL TZS 3,800
- Weakest channel
- LinkedIn: 12% eng
Benchmark against your market
Performance without context is guesswork. Where data exists, we benchmark your metrics against Tanzania industry averages and show the gap cost in shillings.
- ✓Engagement rate vs industry average for your sector
- ✓Search visibility gap vs top-ranking competitors with fix list
Organic vs Paid Performance
40% more reach · 20% lower CPL- Organic
- Strong
- Paid Ads
- Optimising
MONTHLY REPORT
What your monthly system report contains
Platform performance
Reach, engagement, and lead volume per platform, with leak flags
Content performance
Top and bottom posts with estimated cost of underperformance
Paid campaign results
Spend, attributed leads, CPL, ROAS; every shilling traced
SEO rankings
Position movement for revenue keywords vs last month
Goal tracking
Progress against KPI targets with gap cost estimates
System fixes for next month
Prioritised actions to close leaks, not generic strategy slides